What is Search Engine Optimization (SEO) and Why we need it ?
What Is SEO?“.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.
If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
SEO Need :
Search engines are unique in that they provide targeted traffic—people looking for what you offer.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it.
SEO working :
Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet.
The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
Types of SEO :
There are two different Types of SEO.
White Hat SEO
Black Hat SEO
Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.
White Hat SEO :
White hat SEO utilizes techniques and methods to improve the search engine rankings of a website without avoid search engine (mainly Google) guidelines.
Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
Black Hat SEO :
Black Hat SEO refers to the use of techniques and strategies to get higher search engine rankings that break search engine rules.
Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
SEO Services :
Link Development (Link Building)
SEO Content Writing
Summary : :
Do you understand what kind of content your potential customers are looking for?
Create a great site, create content people need and make it easy for them to share it. Do this and you’ll start to see your website traffic increase.