What is Meta Title Tag in Search Engine Optimization

By | 10.01.2017

What is Meta Title Tag in Search Engine Optimization

  • Definition: Title tags—technically called title elements—define the title of a document.

  • Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

  • It is the text that appears in the blue bar at the very top of a web browser.  A meta title or page title should describe the content on each individual page and should always contain the keyword for which that page was optimized.

  • As you can see, it’s crucial that your meta-title makes it clear what the theme of your web page is.

  • It’s also important that the primary keywords for the web page are contained within the meta-title.

  • The Page Title is a major ranking consideration when done correctly.

  • Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results.

  • The title tag should contain important keywords to help the search engine determine what the page is about.

  • Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

  • The title element of a web page is meant to be an accurate and concise description of a page’s content.

  • This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

  • Your meta-title tag is visible to users and to search engine spiders and it shows the search engines and your visitors what your page is about.

Must Read -> Top 7 Best On Page SEO Techniques for Beginners 2017

Optimal Length for Search Engines

  • Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.

  • If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

  • Keep in mind that search engines may choose to display a different title than what you provide in your HTML.

  • Titles in search results may be rewritten to match your brand, the user query, or other considerations.

Also Read :: What is On-Page and Off-page SEO?

Syntax :

Code Sample
<title>Top 10 Best White Hat SEO Techniques</title>

The meta titles are the underlined text in the example above. The example below shows how your meta-title appears when visitors are viewing your web page:


Also Read :: What is Search Engine Optimization (SEO) and Why we need it ?

REMEMBER: A title tag is the MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.

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About Tunde A

My name is Tunde Ajetomobi, a Tech Enthusiast and Growth Hacker. I enjoy creating helpful content that solves problem across different topics. Codezclub is my way of helping young aspiring programmers and students to hone their skills and find solutions on fundamental programming languages.

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