Different Types of SEO (Search Engine Optimization)

By | 30.12.2016

Different Types of  SEO(Search Engine Optimization)


SEO (Search Engine Optimization) is a technique or a strategy, that helps to bring your site or blog at the top of the SERP (Search Engine Result Page) i.e. Google, Yahoo, Bing etc. or gathering organic traffic on your site or blog by the online visitor.

For More -> What is Search Engine Optimization (SEO) and Why we need it ?

SEO is very important while you are going for internet marketing because SEO opens the door of web world for your website by exploring the web world for your website. SEO is a process of optimizing a website according to the search engine guidelines to get higher ranking in those search engines.

Three Types of SEO :

  • White Hat SEO

  • Black Hat SEO

  • Grey Hat SEO

White Hat SEO

  • Techniques that search engines recommend as part of good design referred to as White Hat SEO

  • This is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website.

  • One can use White Hat type of SEO for his website in a way, where he can use high quality content development, link acquisition campaigns supported by high quality content, website HTML optimization and restructuring and manual outreach and research.

  • White hat SEO techniques are beneficial for site visitors as well as for search engines. 

  • This is known as an effective marketing method to bring people to the site.

  • White Hat type of SEO is a sort of like creating content for the website. Though it might be a slow process, but it gradually increases the ranking of the website.

  • When you choose this method of SEO then you can expect a gradual yet steady but lasting growth in your rankings.

Black Hat SEO

  • Techniques that search engines do not approve and attempt to minimize the effect of referred to as Black Hat or spamdexing

  • Black Hat SEO is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites.

  • This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google.

  • Black Hat type is used by those who are looking for a quicker financial return on the website, rather than longer term financial returns on the website.

  • It uses keywords not related to have more traffic to the website and others spam to get more popularity of the site.

  • An advantage of this method is that you can easily get at the top of the search engines, but can be risky, because if they discovered the spam, the site will be banned from the list.

  • This also disappoints visitors due to lack of relevance of the keyword they are looking for in the search engines.

  • The techniques used by Black Hat type of SEOs are like, LinkFarms, Hidden Texts, Keyword stuffing, Blog Spam, Scraping, Paid Links, Doorway Pages, Parasite Hosting or Cloaking.

  • When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.

 Grey Hat SEO

  • Grey Hat SEO is a kind of a SEO which is neither black nor white.

  • This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black.

  • Perhaps this is also the transformation from white to black or black to white.

  • Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Grey hat SEO to some extent.

  • This can produce quick results as the black hat method, but is also risky.

  • It uses techniques like three way link exchange, article spinning, buying of old domains, buying expired domains and at last Google Bombing also.

  • It could be argued, this technique is a technique that uses black hat techniques to achieve results in white hat.


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About Tunde A

My name is Tunde Ajetomobi, a Tech Enthusiast and Growth Hacker. I enjoy creating helpful content that solves problem across different topics. Codezclub is my way of helping young aspiring programmers and students to hone their skills and find solutions on fundamental programming languages.

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