Top 10 Best White Hat SEO Techniques
1. Quality Content
When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true.
There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content.
A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.
2.Use Social Media to Build Awareness
Social media is ridiculously powerful, but its main aim won’t be to generate revenue.
Instead, you can use it to encourage online conversation, which will increase your brand awareness and follow through with the natural creation of links. This is because as people share your content they’ll also link back to your website.
Create a good social media strategy before your site goes live and implement it from day one.
A viral ad wouldn’t go a miss either, as the hype it could create would ensure your brand’s name was on everyone’s lips.
3. Titles and Meta Data
Providing pages with proper titles and meta data is essential. As discussed in the top black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search
Engines now regard them as less important, it’s still important to use them and use them properly.
Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why.
The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
4. Set Up a Guest Blogging
Submitting guest posts to high quality blogs can become an invaluable part of your link building scheme, and it’s often one of the most important aspects of it.
By becoming a regular guest blogger, you can build up a relationship with the blog owner and anyone that replies to your post.
By forging a relationship you can network effectively, so you’ve a better chance of writing for guest blogs in the same network later on.
If you set up your own blog you can then target long tail keywords that will help to build your visibility and increase your audience. This is because these keywords can be much more specific and they’re often much less competitive.
5. Keyword Research and Effective Keyword Use
Create your website with keywords and key phrases in mind.
Research keywords and key phrases you think people might use to find your site.
Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.
Use the keywords and key phrases you’ve identified effectively throughout your website.
Assign each page 2-3 of the keywords you’ve identified and use the keywords throughout all the important elements of the page.
6. Develop Your Personal Brand
You can’t make interfaces in a split second. Developing your own image is one of those steady minded individuals will win in the end techniques?
You can fabricate your own image by effort, peopling, talking at gatherings, getting press scope, associating with guides, visitor blogging, and different methods.
It is difficult, and it unquestionably takes some time. But the result is unfathomable!
Likewise Back links fall into place easily. Like different types of making connections, this method requires some serious energy.
It’s difficult to track back link amounts straightforwardly to the force of your own image.
In any case, as your name and brand start to drift higher, you’ll see a relating ascend in the quantity of back links to your own or business site.
7. Quality Inbound Links
Having inbound links to your website can be likened to having a vote for the good but there are good links and bad links so therefore votes for the good and votes that are bad.
Good links are links from other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page.
Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.
The amount of quality inbound links to your site therefore have some relevance on how high up the search engine your site is placed.
When sourcing links you should be thinking of quality over quantity and deep linking to pages within your website not just the home page.
8. Implement a Strong Content Marketing Plan
Content marketing is one of the oldest tricks in the SEO book, but it’s not the same as it used to be.
Google’s rules regarding content have changed a lot since the old days, so you’ll need to focus on creating useful, informative content.
Create content that people will find interesting, and which is more likely to be shared over social media.
Your content marketing plan doesn’t only have to include written content either.
You could also create infographics and videos that will pique the interest of more than a few bloggers you approach.
9. Make On-Page SEO the Backbone of Your Strategy
- A lot of startups head straight for content creation and social media in the first stages of a new site, but that could be a big mistake. Without a solid basis of technical (i.e. on-page) SEO, all of this will be meaningless.
- Make sure your website can be crawled by search engines by giving it good architecture that’s easy to navigate.The next step in your technical SEO process is to ensure your pages are being indexed by Google.
- The aim of these two steps is to get your pages to rank, so you can nudge higher up the SERPs (Search Engine Results Pages) and beat your competitors.
- With a backbone of technical SEO, you can grow the other aspects of your strategy around it.
10. Request Links
It’s one of the least demanding approaches to get links.
The best method for requesting connections is by drawing closer individuals whom you know by and by.
It’s somewhat frightening to circumvent approaching individuals for connections when you don’t have the foggiest idea about those individuals. It could work, however its way less viable.
These sorts of connections will develop after some time. You’ll pick up trust and regard from your industry peers, and your articles will get shared much more.
Any SEO strategy for a startup needs to focus on white hat techniques that will help to grow your business online.
Above all else, never do anything purely for search engines. This is how companies cross the fine line between black hat SEO and legitimate, white hat SEO practices.
Towards end, it’s typically great to avoid any unnecessary risk. All things considered, getting on Google’s terrible side doesn’t generally help anybody.
White Hat SEO techniques produce compelling, dependable and moral upgrades to your site and are constantly great business.