Top 7 Best On Page SEO Techniques for Beginners 2017
What is On page Optimization
- On Page SEO is nothing but working in website. It refers how well content in websites are present to Search Engine.
- On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages.
- These measures are related to content and HTML source code of a page, e.g. meta tags, keyword placement and keyword density, etc.
- This type of SEO gets your site on the list of search results for a given keyword search and can usually be improved quickly.
- It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.
On Page SEO Techniques
1. Page Titles
Page titles – Each page must have a unique title that will help both search engines and users understand what the page is about.
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
For Example :: A page with title “On Page SEO Techniques” is better than a page with title “index.html”.
This way, whenever someone searches for On Page SEO Techniques in a search engine, your post has a better chance of showing up because you have included those keywords.
2. Meta Descriptions
Descriptions – The page description is what the searcher will see in the search engine results page. It has to be descriptive, up to 150 characters and unique for each page.
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
Make sure that the title is short and attractive (not more than 60 characters) and it should inform what the given page is all about. Of course, you could use the keywords here as search engines would use the keywords for ranking the website.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
4. Heading Tags
The next most important factor in On Page Optimization techniques is the use of Heading Tags. You need to use the heading tags in a proper manner.
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content.
Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
It is often common to see that most of the bloggers would simply fail to use such heading tags. So, such tags not only play a great role in optimizing the on pages but even provides the user a good experience. It is one of the most important on page optimization 2017 techniques to follow.
5. POST URL
Permalink or URL of the Post is quite advantageous in on page seo techniques 2017. Now a permalink is nothing but a normal link which you would see once the post is published. Also you need to fit in mind certain rules:
- URL of the given post has to be short not so long
- It should not have more than 4 to 5 words.
- It should only provide the summary of the given article.
- Also you do need to keep in mind that having a keyword on the link would simply be good for you to rank in Google.
- Ignore the words like “how,and,is,to,of,on,at,for etc” in URL because its simply neglected by Google.
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
6. Internal Linking
Make sure to interlink the posts which you have. You could try to add titles like “Also Read” or “Must Read” and follow it with simple internal links.
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal.
Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages.
It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
Best practices for internal linking:
- Don’t use keywords only for your internal links
- Add internal links when they are useful for your reader
- No more than 15 internal links per page
- When possible, add the links in the main body of your webpage (not in the footer or sidebar)
7. External Linking
External linking is also plays an important role in on page optimiztion techniques 2017. You could even use external linking.
It is important that you provide a nofollow attribute as and when you are trying to link any kind of low quality website.
Some individuals may feel that providing dofollow links would simply cause harm to your webpage and its ranking, however, dofollow links to high priority website would make your website more important.
These 7 On Page SEO techniques are just some of the ways that you can improve your ranking. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.
They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.
So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions.