How to Optimize Title Tag for Search Engine

By | January 11, 2017

How to Optimize Title Tag for Search Engine

Optimizing Your Title Tags


  • Title tags are such an important part of search engine optimization, implementing best practices for title tags makes for a terrific low-effort, high-impact SEO task.

  • Title tag optimization not only enhances your website’s SEO but also its usability and conversions.

  • In a search result, the very first thing to meet the eye is the blue line (the title tag) with bolded keywords.

  • Since your title tag is one option among many in search results, you need to put high priority on your title tag content so that it woos your audience to click through to your website.

  • Optimizing your web page title is absolutely the best thing you can do to increase traffic to your website



Here’s a quick checklist with some tips on how to optimize title tags:-

1.  Length:

  • As you all know, search engines will truncate titles in search results that exceed a certain length. For Google, this length is usually between 50-60 characters long, including spaces, or 512 pixels wide.

  • If the title is too long, engines will show an ellipsis, “…” to indicate that a title tag has been cut off.

  • In the end, it’s usually better to write a great title that converts and get clicks than it is to obsess over length.

 2.  Enter Keywords Toward the Beginning:

  • Your most important words (keywords) need to be first in your title tag, with your least important words being last in the title tag (most to least).

  • This tells the search engines that these words were selected for the <title> tag because they best define the overall contents of the page.

  • According to testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results.

    Also read ::-> Top 10 Best White Hat SEO Techniques

3.  Keyword Separation:

  • You can use pipes (|) to separate important (keyword) phrases in your titles to make them look clean in search results (no commas, underscores, dashes or any other punctuation unless the keyword is written that way).

  • It is easier for users to quickly scan your title tag for relevant information when the words in your title tag are separated into two or three different sections by a pipe symbol. This improves usability.

4.  Company Name:

  • Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach.

  • If your company name is not part of the important (keyword) phrases, put it at the end of the title tag; if it is part of your important words, put it as the first words in the title tag.

  • If a brand is well-known enough to make a difference in click-through rates in search results, the brand name should be first.

  • If the brand is less known or relevant than the keyword, the keyword should be first.

    Muat Read : -> Top 7 Best On Page SEO Techniques for Beginners 2017

5. Use Key Phrases Wherever Possible:

  • Keep your important phrases short and simple. Leave out words that would make it read like a sentence. (e.g., and, if, but, then, etc.)

  • If your niche is competitive, try using long-tail keywords that are specific to what your target users might type in search engines rather than more competitive keywords.

  • Your site’s title tags are more likely to rank high in the SERPs for key phrases, rather than keywords. This also ensures that your site is shown to a target audience in the SERPs.

6. Unique page and Don’t Replicate it

  • I have seen many pages in my reviews that have either no <title> tag at all, have multiple <title> tags in the code. All of that is wrong, and negates the potential value of the <title> tag.
  • They must be written differently for every page. Don’t mass replicate your title tags.
  • If your website consists of over 1000 pages, you can programmatically generate titles, just ensure that they are not identical.
  • Always provide handwritten meta title tag content for your home page and other popular pages on your website
  • On a well-designed website, you don’t have multiple pages devoted to the same topic over and over again

7.  Avoid using stop words

  • Stop words are words that carry little to no keyword value. Your best keywords are, grammatically speaking, nouns and verbs, with adjectives in close support.
  • But function words are your stop words, which consist of:
  • Articles (such as “the”, “an” and “a”)
  •  Auxiliary verbs (such as “am”, “is”, and “can”)
  • Conjunctions (such as “and”, “or”, “but” and “while”)
  • Particles (such as “if”, “then”, and “thus”)
  • Prepositions (such as “of”, “that”, “on” and “for”)
  • Pronouns (such as “he”, “we”, “which” and “her”)

8.  Avoid duplicating the exact text string

  • Similar to the <title> tag, the text contents of the <h1> tag also represents a description of the main theme of the page.

  • As such, the contents of the <h1> tag also develop keyword relevance for the page.

  • But by merely repeating the <title> tag text in the <h1> tag text, you’ve lost a great opportunity to develop other keywords for the page.

    Also Read :-> How to do Black Hat SEO (Search Engine Optimization) ?

9. Keyword stuffing

  • Using the same word seven times in the <title> tag text is as subtle as a punch in the nose. The search engines certainly see the intended effort made here.

  • Keyword stuffing has been criticized so much that even innocently inserting more than two keywords could cause your site to be seen as one of low quality.

  • The algorithms are a tad more sophisticated than, “if using a keyword once is good, using it seven times must be seven times better!

  • Such type of attempt to game the system is foolish, and potentially dangerous. If a keyword-stuffed <title> tag is detected, might there be other forms of page spam in the page code? It potentially raises a red flag that prompts a more detailed page review, and if additional spam problems are found, penalties could be levied.

10. Use Numbers:

  • Name your blog posts using numbers at the beginning of the title. This improves usability.

  • For example, a title like 10 Tips for Title Tag Optimization, encourages users to click through as they know exactly what to expect, as opposed to Tips for Title Tag Optimization which is more vague.

  • It is important to place the number at the start (avoid a title such as Title Tag Optimization – 10 Useful Tips) since people read from left to right (in most languages) and the most important information should be featured first.


    Must Read:-> Top 10 Blogging Mistakes Beginner Bloggers Must Avoid

11. Use No More than Two Keywords:

  • This tip concerns the readability of the page title and the relevance of the title to the content on the page, rather than the actual number of keywords.

  • It is ideal to use one or two keywords in your page title for useability and SEO.

  • Some title tags contain many keywords, causing them to look keyword-stuffed, which is a negative ranking signal for search engines.

  • Moreover, navigating stuffed keywords in a page title does not make it easy for users to gain a correct picture of the page content, so they may skip it and move to the next search snippet.

12. Relevant Page Titles:

  • There is no point in creating awesome page titles if they are not relevant to the web page content. Users expect to see an extended version of the title tag on the web page.

  • Thus it is essential to keep your page titles very specific and relevant to the content for that particular page. This will ensure that bounce rates are low, and low bounce rates are a search engine ranking factor.

Must Read :-> What is On-Page and Off-page SEO?

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