How to Optimize Meta Tags for SEO 2017

By | January 13, 2017

How to Optimize Meta Tags in SEO 2017

  • The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page content.
  • Want to get your website higher in the search results from a search engine? Then the best way is by the correct use of Meta tags.
  • Several meta tags where introduced by the popular search engines, Infoseek and AltaVista, to help there search engines index web pages, most now use meta tags to index pages.
  • If you want your website indexed then consider using Meta tags.Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>.
  • There are a number of different Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page.


Title Tag

  • Technically, the title tag isn’t a meta tag but it’s often put into the same basket. I’ve included it in this list because it’s very important for search engine optimization.
  • The title of your web page should also be in the document head and is the mot important ‘non content’ part of your page as it carries the most weighting with search engines.
  • You should keep this below 60 characters and include your most important keywords first, if you have a company of brand name then it is often better to palace this at the end after your most important keywords for the page.
  • The title tag is used to identify the page among others pages and to tell shortly what the page is about, it’s like title of a book chapter.
  • The title shows up in two different places; in the top of a web browser and in the search engine result pages. This means that the title tag has a heavy influence on the CTR and your ranking.
  • The title tag is required in all HTML documents and it defines the title of the document. The markup looks like this:
  • Syntax: <title>Title Here</title>

Must Read : – Top 10 Best Tips for Title Tag Optimization 2017

Description Tag

  • This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about.


  • Google displays your Meta description in search results if your website’s particular web page is optimized for particular keywords, by matching search string from keywords used in meta description.


  • Try to create description containing maximum 155-160 characters. Including all keywords in description is good practice that helps to increase rankings of keywords.


  • Good description help search engines to understand what your page is about.Google can replace the description with its own version for the page if he thinks it’s not accurate or correct.


  • This tag used to have a lot more ranking power, but algorithm updates have diminished its effect. It won’t improve your ranking, however, the meta description tag can still be useful because it is used on search engine result pages.


  • But what happens if you have an empty description or if you haven’t used the meta description tag? Search engines will still display a short text in the SERPs, but they create one themselves.


  • Syntax: – <meta name=”description” content=”page description”>

Keywords Tag

  • The meta keywords tag is where you put all of the keywords you use in your site.This is basically where you want the words which will take you to the top of the SERPs page to be.
  • To help get your website up in the ratings you can supplement the title and description with a list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours.
  • Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.
  • These days Google doesn’t use meta keywords in its ranking algorithm at all, because they’re too easy to abuse.Google will ignore keywords meta tags, but other search engines do use this to help index your website.
  • In the meta keywords tag you can store a couple of keywords about the content of the page. However, it won’t improve your ranking. If you want to implement it, use the following format:
  • Syntax: – <meta name=”keywords” content=”SEO, Hacker, Google, Search, etc”/>


  • This is used to give the web page a rating for the appropriateness for kids. The ratings are, general, mature, restricted, and 14 years.
  • Syntax: – <meta name=”rating” content=”general” />


  • The rest of the tags are not necessary but I shall run through them anyway.This is used to identify the author of the web page.
  • Syntax: –<meta name=”author” content=”CodezClub ” />


  • This one identifies any copyright information there is for the web page.
  • Syntax: – <meta name=”copyright” content=”Codezclub,2017” />


  • This meta tag is used by responsible web masters to let the search engine know when the page expires and can be removed from the search engines directory. It can either be set to never, or a date in the format day, month, year, eg. 28 June 2003.
  • Syntax: – <meta name=”expires” content=”never“/>


  • Tells the search engine who the page is meant for and can be set to; global, for everyone, local, for regional sites, and IU, for Internal Use.
  • Syntax: – <meta name=”distribution” content=”global” />

Robots Tag

  • The meta robots tag is used to manage the accessibility of a single web page for search engines. You can allow or disallow search engines to index the page, follow its links or archive it.
  • With this attribute, you’re telling the search engines what to do with your pages:
  • Index:-  Allow search engines robots to index the page (it’s the default).
  • noindex:- Disallow search engines from showing the page in their results.
  • follow:- Tells the search engines robots to follow the links on the page to index them.
  • nofollow:- Tells the search engines robots to not follow any links on the page.
  • Using the above metatag, you can tell a spider or a robot that you do not want some of your pages indexed, or that you do not want your links followed.


  • This meta tags tells search engines not to index the page and prevent them from following the links. If you happen to be using two contradictory terms (e.g. noindex and index), Google will choose the most restrictive option.


  • Why is this tag useful for SEO? First of all it’s a simple way to prevent the indexation of duplicate content. It might also be useful for incomplete pages or pages with confidential information.
  • The important meta tag that you may need sometime is the Robots Meta tag which looks like this:
  • Syntax:- <meta name=“robots” content=“noindex,nofollow”>


  • There are a number of different Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page.

  • The title tag and the meta description should include keywords relevant to the content of the web page they describe.

  • You should consider the length and the order of the characters/words included in each of the meta tags.

  • Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page.


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