What is Meta Title Tag in Search Engine Optimization

By | January 10, 2017

What is Meta Title Tag in Search Engine Optimization


Title-Tag-optimization

  • Definition: Title tags—technically called title elements—define the title of a document.

  • Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Think of title tags like the title of the chapter of a book. It tells people and search engines what your page is about.

  • It is the text that appears in the blue bar at the very top of a web browser.  A meta title or page title should describe the content on each individual page and should always contain the keyword for which that page was optimized.

  • As you can see, it’s crucial that your meta-title makes it clear what the theme of your web page is.

  • It’s also important that the primary keywords for the web page are contained within the meta-title.

  • For example, if the theme of your site is “Tips to Do Black Hat SEO ” and the primary keyword of the page is “Black Hat SEO” then “How to do Black Hat SEO” would be a perfect meta title.

  • The Page Title is a major ranking consideration when done correctly.

  • Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results.

  • The title tag should contain important keywords to help the search engine determine what the page is about.

  • Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing.

  • The title element of a web page is meant to be an accurate and concise description of a page’s content.

  • This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages.

  • Your meta-title tag is visible to users and to search engine spiders and it shows the search engines and your visitors what your page is about.

Must Read -> Top 7 Best On Page SEO Techniques for Beginners 2017


Optimal Length for Search Engines


  • Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.

  • If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

  • Keep in mind that search engines may choose to display a different title than what you provide in your HTML.

  • Titles in search results may be rewritten to match your brand, the user query, or other considerations.

Also Read :: What is On-Page and Off-page SEO?


Syntax :


Code Sample
<head>
<title>Top 10 Best White Hat SEO Techniques</title>
</head>

The meta titles are the underlined text in the example above. The example below shows how your meta-title appears when visitors are viewing your web page:

title tag example

 

Also Read :: What is Search Engine Optimization (SEO) and Why we need it ?

REMEMBER: A title tag is the MOST IMPORTANT SINGLE TAG in your page. It tells the search engines what your page is about. It is still vitally important to your SEO strategy.